Tracer Coffee, a newly established coffee roasting company, has set out to establish a direct link between coffee farms in Colombia and coffee consumers in Charleston, South Carolina. Launched by business partners Gina Cordoba in Charleston and Eduardo Calle in Antioquia, the company focuses on direct trade and sharing the stories behind Colombian coffee origins. Tracer Coffee offers a range of traceable coffee varieties, such as Gesha, Chiroso, and Bourbon Cidra, catering to both direct consumers and select wholesale clients.
Emphasizing traceability, clean cup profiles, and shared values, Tracer Coffee works closely with shade-grown, environmentally responsible farms that prioritize innovation in post-harvest processes. The company aims to bring clarity, balance, and brightness to its coffees while highlighting personal relationships with the producers. Cordoba’s Colombian heritage and ethical business values, combined with Calle’s hands-on approach at his family’s Rainforest Alliance-certified farm in Antioquia, shape the core mission of Tracer Coffee.
With Cordoba overseeing logistics in the U.S. and Calle managing operations in Colombia, Tracer Coffee ensures full control over the supply chain, enabling them to pay premium rates that reflect the dedication of the coffee producers. Cordoba’s background in customer relations and digital marketing, along with her passion for ethical business practices, has culminated in Tracer Coffee, representing a blend of personal heritage and commitment to creating meaningful brands that resonate with customers. The company is also developing an educational series, “Farm to Cup,” to educate consumers on the coffee production process.
Looking ahead, Tracer Coffee plans to expand its wholesale reach to supply more cafes and hotels, with a vision of establishing a flagship cafe in Charleston that serves as a hub for coffee education, storytelling, and community engagement. By fostering a space for events, workshops, and interactive experiences, Tracer Coffee seeks to create a unique environment where coffee enthusiasts can deepen their appreciation for the journey from farm to cup. This integrated approach reflects the company’s dedication to not just selling coffee but also fostering a culture of connection and learning around the beverage.
Key Takeaways:
– Tracer Coffee’s direct trade model emphasizes traceability, clean cup profiles, and shared values with Colombian coffee producers.
– The company’s founders, Gina Cordoba and Eduardo Calle, are deeply involved in every aspect of the business, from sourcing to roasting and logistics.
– Tracer Coffee’s future plans include expanding its wholesale presence, opening a flagship cafe in Charleston, and launching educational initiatives to engage consumers in the coffee production process.
– By combining Colombian heritage, ethical business practices, and a commitment to community engagement, Tracer Coffee is creating a unique space for coffee lovers in Charleston.
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