Standard Process has recently unveiled a new probiotic supplement designed specifically for dogs and cats, named GI Soothing. This launch marks the company’s entry into a burgeoning market of probiotic products for companion animals.
Product Composition and Functionality
The GI Soothing supplement features a unique blend that includes the probiotic Saccharomyces boulardii, along with postbiotic fermentation metabolites derived from Lactobacillus strains, specifically L. fermentum and L. delbrueckii. Additionally, the formula incorporates a selection of botanicals such as marshmallow root, slippery elm bark, and okra. This innovative combination aims to enhance digestive comfort, improve bowel function, and foster gastrointestinal balance for pets experiencing occasional digestive disruptions, diarrhea, or stress-induced digestive issues.
Ingredient Blends for Optimal Health
Standard Process highlights that GI Soothing consists of two primary ingredient blends. The first is a biotic blend that pairs S. boulardii—delivering over one billion colony-forming units per serving at the time of manufacture—with postbiotic metabolites from the two Lactobacillus strains. This carefully crafted blend is intended to bolster intestinal barrier function, maintain microbial balance, enhance stool quality, and support immune signaling.
The second blend features marshmallow root, slippery elm bark, and okra. The polysaccharides in these ingredients swell in water to create a gel-like substance, which is designed to coat the gastrointestinal lining during episodes of irritation. This protective mechanism can prove beneficial for pets experiencing digestive discomfort.
A Distinctive Approach to Probiotics
What sets GI Soothing apart from other products is its integration of both probiotics and postbiotic fermentation metabolites. This dual approach offers digestive support without relying solely on the colonization of live microorganisms, making it a unique option in the market.
Target Audience and Availability
GI Soothing is suitable for dogs and cats of all ages and is currently available for preorder. The product is marketed through participating veterinary professionals, ensuring that pet owners receive guidance from trusted sources when choosing digestive health solutions for their animals.
Rising Demand for Digestive Health Solutions
Digestive issues are among the leading reasons pet owners seek veterinary care. According to the North American Pet Health Insurance Association, gastrointestinal problems accounted for the most common insurance claims for dogs and cats in 2025. The discomfort these conditions cause pets, alongside the anxiety they create for owners, contributes to the increasing demand for products that support digestive health.
Katrina Verdeur, MS, the pet product development manager at Standard Process, stated that GI Soothing is formulated to assist pets during times of digestive distress, offering veterinarians a science-backed, integrative option to support their patients.
Competitive Landscape
The introduction of GI Soothing arrives amid a wave of new probiotics for companion animals. Notably, IFF launched PureStrong, a canine probiotic focused on a single strain of Limosilactobacillus reuteri sourced from the canine microbiome. In clinical trials, dogs receiving PureStrong showed marked improvements in digestive health and firmer stools during abrupt dietary changes.
Similarly, Nestlé Purina PetCare released the FortiFlora Diarrhea Response Kit, which combines a kaolin-pectin binder with a probiotic featuring Enterococcus lactis SF68. Nutramax Laboratories also offers a Proviable Diarrhea Support Kit, which includes a kaolin-pectin paste along with multi-strain probiotic capsules.
Conclusion
Standard Process’s GI Soothing is a noteworthy addition to the companion-animal probiotic market, offering a comprehensive solution for digestive health. By combining probiotics with postbiotic metabolites and botanicals, it addresses a critical need for pet owners seeking effective relief for their furry companions. As the demand for pet health products continues to rise, innovations like GI Soothing are likely to play a vital role in enhancing the well-being of pets.
- Takeaway Points:
- GI Soothing combines Saccharomyces boulardii with botanicals for digestive health.
- The product supports gastrointestinal balance and comfort for pets.
- It is marketed through veterinary professionals for optimal guidance.
- Demand for digestive health products is driven by common gastrointestinal issues in pets.
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