GREE Electric made a significant impact at the 139th China Import and Export Fair, also known as the Canton Fair, which opened on April 15, 2026. With the theme “GREE, Making Better Electric Appliances,” the company unveiled over 130 innovative products, making this its largest exhibition to date. The event highlights GREE’s commitment to independent innovation and its capabilities across the entire industry chain, demonstrating China’s ambition in intelligent manufacturing amidst a global shift towards sustainability.
GREE’s Long-standing Presence
Zhu Lei, the Chief Marketing Officer of GREE Electric, emphasized the company’s dedication by noting its 31 consecutive years of participation in the Canton Fair. This year, GREE aims to address the diverse needs of consumers across various regions, showcasing products that predominantly originate from China. This focus not only reflects GREE’s craftsmanship but also its role in promoting Chinese manufacturing on the world stage.
Comprehensive Exhibition Strategy
At this year’s fair, GREE has crafted an extensive exhibition space that spans the full industry chain, featuring core components and scenario-based solutions. The company has attracted attention from buyers across more than 50 countries, marking a 21% increase in scheduled meetings compared to the previous year. This growth underscores GREE’s rising influence in the global market.
Addressing Market Transformations
The home appliance industry is currently navigating a dual transformation. On one side, the drive for energy efficiency in line with “Dual Carbon” goals necessitates a shift to eco-friendly refrigerants. On the other, consumer expectations are evolving, with demands for quieter, healthier, and smarter products. GREE’s SilenzX series air conditioners exemplify this response, featuring a unique rotary four-cylinder compressor that reduces noise levels to an impressive 29 decibels, significantly quieter than the industry standard.
Innovations in Sustainability
Over 80% of the products showcased at GREE’s exhibition incorporate AI and green energy-saving technologies. The company has implemented R290 eco-friendly refrigerant technology across its entire range, including air conditioning units and water heaters. Notably, GREE’s innovative photovoltaic air conditioning system achieves zero carbon emissions and eliminates electricity bills. Additionally, its AI-driven dynamic energy-saving technology enhances energy efficiency by 15.8% while reducing power consumption by 13.6%. These advancements represent a holistic approach to sustainability in energy production and consumption.
Competitive Edge Through Innovation
GREE’s competitive advantage stems from 35 years of independent research and development, allowing it to introduce advanced compressors like G-Boost, G-Storm, and G-Hyper. These innovations tackle industry challenges such as extreme temperature conditions, with the GMV 9 series able to function between -35°C and 60°C. This achievement highlights GREE’s technological autonomy and its ability to deliver comprehensive solutions from core components to system integration.
Global Expansion and Brand Transformation
GREE’s strategic initiatives are paying off, as evidenced by its extensive global footprint. As one of the first Chinese appliance manufacturers to expand internationally, GREE now operates in over 190 countries. Independent brands contribute to 70% of its total exports, with this figure exceeding 85% in Belt and Road nations. This transformation signifies a successful shift from a traditional OEM model to an independent brand-led entity.
Commitment to Quality and Sustainability
GREE’s dedication to technological advancements and sustainability is evident in its product offerings at the Canton Fair. The company’s presence serves as a testament to the ongoing transformation and upgrading of China’s manufacturing sector, showcasing the potential and momentum of “Made in China.”
In conclusion, GREE Electric’s impressive showcase at the Canton Fair highlights its innovative spirit and commitment to sustainability. With a focus on advanced technologies and a robust global presence, GREE is not only leading in the home appliance industry but also setting a benchmark for others in the sector. The future looks bright for GREE as it continues to drive forward with its vision of intelligent and eco-friendly manufacturing.
- GREE unveiled over 130 products at the Canton Fair.
- The majority of products feature AI and green technologies.
- GREE’s SilenzX air conditioners achieve record-low noise levels.
- The company has expanded its global reach to over 190 countries.
- GREE is transitioning from OEM to independent brand leadership.
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