As the ASCO 2025 conference enters its third day, Genentech continues to impress attendees with its unique approach to booth food. Known for their iconic cookies, this year Genentech introduces a new treat: s’mores made with Genentech-branded marshmallows toasted with a blowtorch. While delicious, attendees are advised to beware of the messy nature of these treats. Other notable innovations in booth food include Novartis offering charcuterie (despite concerns about the carcinogenic nature of preserved meats) and Eli Lilly providing a salad bar, complete with lettuce sans Lilly logo. Genentech’s creative culinary offerings are just one of the highlights at this year’s conference, showcasing the company’s commitment to innovation in all aspects of their presence at cancer meetings.
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