Alpro, a leading plant-based food brand, has teamed up with connected packaging specialist Appetite Creative to introduce an innovative connected experience for customers, focusing on the nutritional benefits of its new Alpro Kids range. The web app developed tracks real-time interactions, such as buying habits, product preferences, average engagement time, age, location, scan rate, page views, number of users, return users, and social media shares.
This data, including GDPR-compliant personal information, allows the brand to enhance its marketing strategies and gain valuable insights into consumer behavior.
Gianluca Ciliento, Europe brand manager at Alpro, expressed excitement about the launch, stating, ‘We aim to engage kids of all ages by educating them about the nutritional advantages of plant-based food. The visually appealing graphics and branding, in collaboration with the team at Appetite Creative, have streamlined the entire process.’
In a similar vein, Appetite Creative has also introduced sustainability-focused on-pack connected experiences for Tetra Pak, showcasing their commitment to driving innovation and improving customer engagement in the packaging industry.
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