Alpro, in collaboration with Appetite Creative, has introduced an exciting connected packaging experience to accompany their new Alpro Kids range. This range aims to empower families to make healthier choices without sacrificing taste or joy, offering products that are not only delicious but also packed with nutritional benefits. The Alpro Kids range includes oat-based and soya-based drinks in various flavors, as well as yogurt alternatives fortified with essential vitamins and minerals.
What sets this range apart is its 30% less sugar content, vegan-friendly ingredients, and absence of artificial additives. The connected experience, accessed through on-pack QR codes, takes users on a classic adventure where they can collect Alpro ingredients and compete against each other to win prizes. The campaign, running in several countries including the UK, is designed to engage customers and provide valuable insights to optimize marketing strategies and enhance consumer understanding. Join Miss Berry, Oatino, and Soystorm in this plant-based superhero journey and discover the fun side of nutritious eating!
Read more from retailtimes.co.uk
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