Unveiling THIS: Innovations in Plant-Based Goodness

THIS, the trailblazing plant-based food brand, is making waves yet again with the exciting launch of three groundbreaking products. Let’s dive into the delectable details of each of these new additions to the THIS lineup.

Unveiling THIS: Innovations in Plant-Based Goodness, image

Fresh Flavors on the Horizon

This September, prepare your taste buds for a journey like never before. The trio of tantalizing treats includes ‘THIS™ isn’t Beef Pastrami’, ‘THIS™ Is Super Veg Protein Bites’, and ‘THIS™ Is Super Superfood Breaded Pieces’.

First up, THIS™ isn’t Beef Pastrami is a protein-packed, fiber-rich, ready-to-eat chilled delight that promises to revolutionize your meal options. Priced competitively at £2.95 for a 70g pack, this succulent creation is now available at Morrisons and soon to hit the shelves at Sainsbury’s.

The Protein Powerhouses

Enter the realm of frozen goodness with THIS™ Is Super Veg Protein Bites. These bite-sized wonders are not only rich in protein and fiber but also low in saturated fat. Priced at £3.50 for a 240g pack, they are a must-have for your freezer. Rush to Tesco to grab yours today!

Superfood, Supercharged

Last but certainly not least, witness the unveiling of THIS™ Is Super Superfood Breaded Pieces. Crafted from shiitake mushrooms and broad bean protein, these delectable delights are a powerhouse of iron, Omega 3, protein, and fiber—all packed into 100% natural ingredients. Priced at £3.95 for a 180g pack, find them chilling in the aisles of Sainsbury’s.

Mark Cuddigan’s Vision

Mark Cuddigan, the visionary chief executive of THIS, shared his excitement about these new additions, stating, “Our goal has always been to create delicious and nutritious plant-based products. With our new offerings, we are providing food enthusiasts with innovative options, whether they seek meaty alternatives or veg-packed delights for their culinary adventures.”

The Superfood Saga Continues

This launch follows the success of THIS’s high-protein superfood range, which earlier introduced the ‘THIS is Super Superfood Super Block (250g)’ and the ‘THIS is Super Superfood Marinated Pieces (180g)’. The brand’s commitment to delivering high-quality, versatile, and nutritious plant-based options shines through in each of these innovative creations.

Embracing a Sustainable Future

In a world where sustainability is paramount, initiatives like the one endorsed by 48 organizations to promote plant-rich diets are gaining traction. The European Parliament’s approval of measures to curb waste from food and textiles reflects a growing global consciousness towards a more sustainable future.

A Taste of Europe in the UK

The culinary landscape in the UK welcomes Jay&Joy, a French vegan cheese maker, bringing their delectable plant-based cheese alternatives to British shores. This expansion not only offers consumers a taste of European innovation but also underscores the rising popularity of plant-based alternatives in the market.

In conclusion, THIS’s latest product launch is not just about introducing new flavors; it’s a testament to the brand’s unwavering commitment to innovation, sustainability, and culinary excellence. As we savor each bite of these plant-based marvels, we also take a step towards a greener, more conscious future—one delectable product at a time.

Key Takeaways:

  • THIS introduces three innovative plant-based products: ‘THIS™ isn’t Beef Pastrami’, ‘THIS™ Is Super Veg Protein Bites’, and ‘THIS™ Is Super Superfood Breaded Pieces’.
  • These offerings are rich in protein, fiber, and natural ingredients, catering to both meat-alternative seekers and veggie enthusiasts.
  • The brand’s expansion into high-protein superfoods showcases a commitment to delivering versatile and nutritious plant-based options.
  • The European Parliament’s measures to reduce waste and the UK’s embrace of French vegan cheese highlight the growing momentum towards sustainable and plant-based choices in the food industry.

Read more on foodmanufacture.co.uk