Sustainability has evolved into a crucial factor for companies striving to compete effectively in today’s marketplace. Instead of being viewed merely as an additional cost, it now serves as a prerequisite for market access and long-term competitive advantage.
According to Kim Hye-sun, who oversees government affairs, public policy, and sustainability compliance for HP Inc. in Korea and Japan, over 60% of HP’s global revenue is now linked to sustainable products and services. This trend reflects a significant shift in business performance, where sustainability is becoming an essential component alongside price and performance.
The Changing Landscape of Business
Kim emphasized that sustainability has transitioned from being a value proposition to a requirement in business transactions. Customers and partners are now evaluating sustainability in their decision-making processes. This change is a focal point in the upcoming “H.eco Tech Festa 2026,” where industry leaders will gather to explore how innovation driven by sustainability is opening up global market opportunities.
At HP, the integration of sustainability is evident in the design and delivery of products. The company has implemented circular systems that facilitate the recovery and reuse of materials such as cartridges and plastics, embedding resource efficiency into the product development lifecycle.
Collaborating for Sustainability
HP’s commitment extends beyond its internal operations. Through the Amplify Impact program, the company encourages its partners to incorporate sustainability into their business strategies. This initiative is already yielding measurable commercial benefits, with over 70% of partners reporting improved win rates in sustainability-related deals. Additionally, around half of these partners have acquired new customers as a direct result of the program.
Kim noted that the shift in customer perspective towards sustainability significantly influences deal structures and success rates. As sustainability becomes a core element of decision-making, its impact on business outcomes becomes increasingly evident.
Long-term Business Implications
While the benefits of sustainability investments may not be immediately apparent, Kim suggests that they are shaping the future landscape of business. Delaying investment in sustainability could lead to increased costs in the form of stricter regulations, supply chain disruptions, and rising operational expenses.
Drawing from her extensive experience in advocating for sustainability policies across HP’s Asia-Pacific region, Kim asserts that the perceived tension between policy adherence and profitability is often exaggerated. The real challenge lies in the speed and consistency of policy application, particularly in the context of globally integrated operations versus locally established regulations.
A Comprehensive Approach to Sustainability
Kim stresses that sustainability efforts must extend beyond visible outcomes or isolated initiatives. In areas such as environmental impact and digital access, change often unfolds gradually. The focus should not only be on the actions taken but also on the beneficiaries and the nature of the impact.
She identifies circular economy solutions, energy efficiency, and data-driven environmental technologies as key areas where sustainability can create significant value.
Sustainability as a Core Expectation
In her closing remarks, Kim asserts that sustainability has transcended being a discretionary effort. It is now a foundational expectation that supports corporate credibility and long-term resilience. Businesses that recognize and adapt to this new standard are better positioned for future success.
In summary, the integration of sustainability into business strategy is no longer optional; it is essential for maintaining market relevance and achieving enduring success. Companies must embrace this shift to foster innovation, enhance competitiveness, and contribute positively to society.
- Sustainability is now a prerequisite for market access.
- Over 60% of HP’s revenue is derived from sustainable products.
- More than 70% of HP’s partners see improved win rates in sustainability-focused deals.
- Delaying sustainability investments may lead to increased costs.
- A holistic approach to sustainability is critical for lasting impact.
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