In late 2022, Salesforce faced pressure from activist investors critiquing its revenue growth, cost management, and M&A strategy. This led to strategic ties between CEOs and the eventual acquisition of Informatica. The acquisition showcased Salesforce’s patient approach and the importance of CEO relationships in the business landscape. The episode highlights the complex interplay between shareholder activism, corporate strategy, and the dynamics of acquisitions in the tech industry. Understanding these dynamics is crucial for companies navigating similar challenges in the future.
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